Avis Fleet Solutions are an international partner of Alphabet and have been working with them for a continuous number of years. Alphabet have recently announced a refreshment on their brand and have set new values with a focus on sustainable mobility.
Alphabet is known as the leading mobility provider for fleet since 1997. This year they mark a very important milestone for the company and have launched a new rebranded image which will identify a new look, how the company works and what their focus is. They wish to portray straight forward thinking, spotting and acting upon new trends in the market, new sustainable mobility and new technologies that are launched onto the market.
Alphabet believe that the new rebranded logo will be the perfect design to represent a new comprehensive, new strategic focus and corporate identity that Alphabet wants people to know them for.